As Social Media has become more popular over the past few years, an emerging field of study and consulting has emerged. All of a sudden everyone is a social media maven. The youngest employee (or intern) at law offices, accounting firms, medical practices, restaurants and non-profit organizations suddenly become the in-house social media experts charged with the task of creating Facebook pages and keeping them updated.
In most cases, it’s best to leave the social media marketing to the experts. However, there are times when advice comes from unusual places. Bernhard Warner, writing in AdAge Digital, shows that nuns in Rome may be able to teach us a lot more about social media than we probably thought. Warner, the director at the editorial consultancy Custom Communication, writes:
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