Manischewitz Cook-Off National Finals 2011

The Fifth Annual Man-O-Manischewitz National Cook Off just finished, and, man, I’m still buzzing. There was some serious high-octane, high-pressure, high-quality cooking, and I don’t think I expected to see any of that. I mean, this is Manischewitz you’re talking about — the matzah and wine people.

But this wasn’t your bubbe’s Manischewitz. Not only was the competition a slick, well-presented show at the stylin’ Uptown JCC, with speakers that emphasized the broad variety of Manischewitz products and repeatedly mentioned the word “innovation,” but there was an undertone of foodie-ism that wouldn’t have seemed out of place at a trendy restaurant or gourmet food blog.


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