Don’t you recognise me?: Starbucks to ditch name with new streamlined logo

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It didn’t quite work for pop-star Prince, but now Starbucks is following his (bad?) example and is re-launching its famous siren symbol - minus the the company name.

The ubiquitous Seattle-based coffee company is launching the new streamlined logo as part of its 40th anniversary celebrations.

It’s rumoured that the company wants to expand beyond its image as a premium coffee house and tap into lucrative new markets including non-coffee related products.


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Posted by Jasmin on Friday, January 7th, 2011. Filed under Jewish News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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