The State has told the High Court that from now on, the Transport Ministry will enforce the freedom of advertising on buses and would stipulate that the condition of receiving a public transportation license be non-discrimination in advertising.
At the beginning of the year several Jerusalem residents noticed that women were slowly disappearing from ads throughout the city, especially bus ads.
The Yerushalmim movement for a pluralistic Jerusalem joined several of the city’s residents in petitioning the High Court of Justice against the exclusion of women from ads displayed on public buses traveling in the capital.
They then claimed that the advertising company refused to present the campaign over fears that public property would be damaged by extremist haredim.
In a petition they filed with the High Court against the police department, egged buses and the advertising company, they demanded that women’s exclusion from public ads be prevented
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