Is Google NOW Incredible or Creepy? Is NOW Kosher?

There sometimes is a fine line between incredible and creepy.The Times hints at this in a review of phone app technology that seems to know what you are thinking, especially Google NOW.

Case in point. Yesterday I had to go from Teaneck, NJ to Forest Hills Queens, NY to attend the funeral for my sister’s father-in-law. Knowing the possible traffic situations I figured on leaving my house an hour earlier, at Noon. I actually left about 12:15.

The event time and location were in my Google Calendar. And so,  I was on the GWB I got an alert from Google NOW at about 12:30 – telling me I had better leave now to get to the funeral on time.

First I thought, this is incredible. Then I thought, this is creepy. Finally I thought, NOW is not a New Yorker and does not have a clue about the time you need for getting around the city, especially for potential parking time.


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