Dessert Queens Head to Far East

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Driving, sailing and teamwork – participants in the Desert Queen challenge have many obstacles to overcome. But this time around they will have an extra challenge to deal with, and it isn’t simple – the challenge of Israel’s PR.

In the 12 years that the challenge has been held, 4,000 women have joined in expeditions to a wide range of destinations around the globe.

They will now be supporting the Israeli embassy in China with an unconventional method of Hasbara.

Some 500 participants will carry out PR activity in cooperation with the Foreign Ministry’s PR department.


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Posted by Jasmin on Monday, April 11th, 2011. Filed under Jewish News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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