Where have all the women gone?

A recent Jerusalem bus ad promoting organ donation through National Transplant Center (ADI) perfectly summarizes the battle over the public sphere in Jerusalem.

The ad campaign asks Jerusalemites to sign an ADI donor card, yet it would seem that women are not invited to join the initiative. Apparently, they have not donated organs and do not need transplants. They are simply not there.

We’ve already seen the doctored images of super-model Bar Refaeli and the Transport Ministry ads for the Jerusalem Light Rail where only men and boys (with a completely secular “look”) take the train, but I admit, the fallacious ADI ad placed on busses throughout the capital is a new red line.

Read More: @ ynetnews.com

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