New Orleans runs $5m anti-British campaign – paid for by BP

The B in BP may no longer mean British, but tell that to New Orleans. The city is using a $5m cheque from the company to launch what might be seen as only a slightly tongue-in-cheek anti-British campaign, aimed at luring tourists who might be discouraged by the approaching oil spill.

New Orleans is using BP’s money to launch a series of television and newspaper advertisements across the US on Friday, including one that declares: “This isn’t the first time New Orleans has survived the British.”


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