Rabbi Kaplun Elyashiv, a member of Hasidic movement Chabad, discovered one day that he is the star of a Landwer advertisement. He says it happened in 2010 while he was talking with friends and suddenly saw his picture on the café chain’s website.
A NIS 1 million ($290,000) lawsuit he filed with the Central Magistrate’s Court reveals that his picture was allegedly posted on Landwer’s website in order to promote its strictly kosher products.
His image appeared on a page dedicated to kashrut on Landwer’s website alongside captions reading, “Strictly kosher” and “Badatz kashrut”, and the sentence: “The company ascribes great importance to the issues of religion and kashrut.”
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