New App Raises Money for Israel While You Shop

The British-based Myisrael charity, which provides Israel supporters with donation opportunities, recently launched a phone app to collect donations for Myisrael from many British retailers every time an online purchase is made.

The app, which is free for users, operates in partnership with about a thousand participating retailers including Boots, Tesco, Marks & Spencer, Sainsbury’s, PC World and Amazon.

Every time users shop online, up to four percent of each purchase will be donated to MyIsrael by the retailer.

“This app means that online shopping is no longer just a matter of convenience for me,” says app user Joanne Silverman of London. “It has turned my online [shopping] into a genuinely worthwhile experience as I know that I’m enabling more money to reach projects and people that really need it in Israel.”


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