Don’t you recognise me?: Starbucks to ditch name with new streamlined logo

It didn’t quite work for pop-star Prince, but now Starbucks is following his (bad?) example and is re-launching its famous siren symbol – minus the the company name.

The ubiquitous Seattle-based coffee company is launching the new streamlined logo as part of its 40th anniversary celebrations.

It’s rumoured that the company wants to expand beyond its image as a premium coffee house and tap into lucrative new markets including non-coffee related products.


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