Boxer Miguel Cotto lost to Floyd Mayweather Jr. last night in a unanimous decision in the MGM Grand Garden Arena in Las Vegas. As I’ve written about before on this blog, Miguel Cotto sports a tattoo on his right collarbone that represents the kosher symbol used by the Orthodox Union (a circle containing the letter “U”). Cotto got the well-known and internationally recognized symbol tattooed on him as a gesture for a Jewish friend. Seeing Cotto’s tattoo again last night during his fight made me wonder if there might be any legal ramifications to Cotto sporting a trademarked image in such a public way.
The Union of Orthodox Congregations of American is the largest kosher certification agency in the world with its hekhsher (kosher certification symbol) on over 500,000 products worldwide. The OU, as it is commonly called, has been unrelenting in its protection of its famous trademark. As the most recognized kosher symbol, many food manufacturing businesses (especially in the Far East) think that the OU symbol is a generic kosher code and place it on their product without permission. As Sue Fishkoff reported in her book Kosher Nation, the OU employs a large legal department whose mission is to locate violations of usage of the OU symbol anywhere in the world, issue a cease and desist order, and file a suit if there’s no compliance.
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