Benetton opens 1st Israel store

It’s official: Italian fashion brand United Colors of Benetton has opened its first store in Israel.

The brand’s franchise store was inaugurated Sunday in the Dizengoff Center shopping mall in Tel-Aviv, on an area vacated by the Shekem Electric electronics chain store of the Electra Consumer Products Group.

Benetton franchise owners in Israel, Dubi Shneidman and Eran Weizer, have signed agreements for stores in Rishon Lezion’s Hazahav Mall, the Ir-Yamim Mall in Netanya and the Beersheba mall built by Melisron owner and businessman Eli Lahav.


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